Pinch yourself. A blanket this beautiful cannot possibly be real.

The Pinch Me Baby Blanket is a love letter to Canada's rugged Atlantic coast — playful red lobsters and navy lobster traps scattered across the most perfect dusty blue base, soft and coastal and completely irresistible. It's the kind of blanket that makes people stop mid-conversation at a baby shower. The kind you wrap around a tiny new person and think: yes, this is exactly right.

Made from 100% GOTS certified organic cotton that's lightweight, breathable and wonderfully gentle against brand-new skin — free from harsh chemicals and machine washable for the beautiful mess that comes with early parenthood. A 40" x 40" square of coastal charm, beautifully presented on a branded cardboard hanger and ready to gift exactly as it comes.

Pair it with the matching Pinch Me Infant Onesie for a coastal baby gift set that's as joyful as the ocean itself.

Made from 100% GOTS certified organic cotton. 40" x 40". Designed in Vancouver, BC — with love from our family to yours. 🦞