The most complete collection of floral design information in the ultimate reference book for professional floral designers.

The AIFD Guide to Floral Design: Terms, Techniques, and Traditions is the ultimate reference for floral designers, covering everything from historical foundations to modern retail floristry. This comprehensive resource delves into plant physiology, care and handling, design principles, applications, and styles, including wedding, sympathy, and special event arrangements. It also features a directory of terms, charts, and glossaries, making it an indispensable tool for professionals.

Key Selling Points:

Comprehensive guide covering all aspects of floral design

In-depth sections on plant physiology, care, and handling

Detailed exploration of design elements, styles, and applications

Special focus on wedding, sympathy, and religious floral designs

Essential directory of terms, charts, and glossaries

A must-have for every serious floral designer, this meticulously compiled compendium provides the most complete collection of floral design knowledge available in a single book.


[AuthorName]By American Institute of Floral Designers[/AuthorName][AuthorBio]Established in 1965, the American Institute of Floral Designers is the floral industry’s leading nonprofit dedicated to establishing and maintaining the highest standard of professional floral design. AIFD's worldwide accredited members present educational programs and design flowers for such renowned events as the Academy Awards and presidential inaugurations.[/AuthorBio][NumIllustration]250+ color and b/w images[/NumIllustration][CoAuthor][/CoAuthor][SubTitle]Terms, Techniques, and Traditions[/SubTitle][ColorPattern]250+ color and b/w images[/ColorPattern]