The ritual of sage burning has its roots in Native American tradition. Today, people burn sage and other holy herbs to cleanse a space or environment of negative energy, to generate wisdom and clarity, and to promote healing. Intention is everything with this ritual, so before you light up, ask yourself what you’re trying to purify and/or heal from or release — in your space and in yourself.

Long Story Short. sources sage that is sustainably grown on private land and very carefully collected to preserve these sacred plants.